Zebras: Why the Best Customers are Hiding in Plain Sight
When targeting new clients, bigger isn’t always better. Many advisors overlook businesses earning $1-10 million in revenue—we call them Zebras. Download this eBook to discover why these businesses could be your best clients.
In this eBook, you'll discover:
What makes Zebras an attractive market segment.
How Zebras are running their businesses.
How to find Zebras and win them as clients.
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The type of advisor Zebras trust the most.