The Entrepreneur's Trusted Advisor: 
How Professional Advisors Can Overcome A Business Owner's Natural Skepticism To Engage

In This eBook, You Will Learn How To:

Value Builder offers a value assessment toolset that helps advisors start more strategic conversations with business owners.

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Better understand the instinctive motivations of each type of owner

Segment the business owner market and pick your unique niche

Leverage LinkedIn to help you prospect business owners

Use a business card to decode the owner’s true motivations

Diagnose the biggest pain points of each type of entrepreneur

Best invest your marketing dollars to reach each segment

Avoid the biggest mistake most advisors make in selling to owners

Capitalize on centers of influence to win warm referrals for your firm

This eBook shows you how to segment your market, sharpen your prospecting strategy, and win more referrals by becoming the advisor owners actually want to hear from.