New research from 10,548 business owners reveals a hidden "burnout cohort".
1 in 5 business owners are driven to sell by exhaustion, not strategy.
They're the most desperate to sell, and the least prepared to sell well.
This new research reveals:
- Why 1 in 5 sellers is your highest-value opportunity. The burnout cohort hides in plain sight, and they're unusually open to guidance.
- The two numbers that expose a depleted owner. A 45.3 vs. 51.7 readiness gap that tells you who's about to sell themselves short.
- The three moves that turn a fire sale into a planned exit. How to relieve the pressure and rebuild leverage at the same time.
- How to spot these owners early, before the decision is made. The depletion markers a structured assessment surfaces that a conversation misses.
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Running On Empty
17.5% of business owners are selling to recover, not retire
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