The Conversation Most Advisors Avoid
Most professionals shy away from asking an owner about their endgame. It feels too personal, maybe even rude. But that’s exactly the conversation the most sophisticated advisors insist on having with their clients.
There’s an art and a science to doing it right, and you get the whole playbook in The Advisor’s Guide to the Endgame Conversation.
In this eBook, you'll discover:
3 reasons the traditional SPIN approach to selling is no longer working.
The importance of having your client understand profit vs value.
4 reasons to have The Endgame Conversation® with a business owner
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The 4 core elements that make up The Endgame Conversation®.
