How to Market to Small Business Owners Using the Trust Equation

I’m not a customer. Can I join?

You sure can. The sessions are complimentary for existing customers and new friends.

What if I register but can't make it?

It’s all good. You can register for another session at a more convenient time.

Will the session be recorded?

We don’t record these demos but if you miss one or want a refresher, you’re welcome to register for another.

Can I ask questions?

Absolutely! These sessions are for you. Bring your questions and participate during Q&A.

© Copyright 2025, The Value Builder System™ The Value Builder System, The Value Builder Score and Certified Value Builder are trademarks of Built to Sell Inc.

How to use David Maister's Trust Equation to build credibility and trust.

What Hub & Spoke businesses reveal about owner frustration, and how to turn that into meaningful conversations.

What today's business owners really want from an advisor, and how to position yourself as a long-term strategic partner.

John Warrillow is the founder and CEO of The Value Builder System™, a practice management software that helps business advisors automate their processes to win and keep the best clients. John is the author of three books, including Built to Sell: Creating a Business That Can Thrive Without You, recognized by both Fortune and Inc. as one of the best business books of 2011. John also hosts the Built to Sell Radio podcast, voted the #2 podcast for entrepreneurs by Forbes. 

Dr. Jeremy Weisz is the CEO of Rise25. In addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.

Most B2B marketing aimed at business owners falls flat, because it focuses on features, not feelings. But business owners aren’t spreadsheets. They’re people. And they make decisions based on emotion just as much as logic.

If you want to win their trust, and their business, you need to start with insight. In this live session, John Warrillow, author of the best selling books, Built to Sell, The Automatic Customer and The Art of Selling Your Business will reveal the one emotional truth most owners won’t admit out loud, but that instantly grabs their attention when you name it.

You’ll also discover:

LIVE INFO SESSION

April 24th, 2025 at noon ET

July 24th at noon ET