Gen X: Why the Skeptical Generation  Wants Out

I’m not a customer. Can I join?

You sure can. The sessions are complimentary for existing customers and new friends.

What if I register but can't make it?

It’s all good. You can register for another session at a more convenient time.

Will the session be recorded?

We don’t record these demos but if you miss one or want a refresher, you’re welcome to register for another.

Can I ask questions?

Absolutely! These sessions are for you. Bring your questions and participate during Q&A.

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What Gen X fears most as they approach a sale, and how to earn their trust.

How to shift your messaging from scale to security.

What sets Gen X apart from other founders, and how to tailor your pitch.

How to position value assessments, exit strategy and succession service for a generation that doesn't believe in silver bullets. 

John Warrillow is the founder and CEO of The Value Builder System™, a practice management software that helps business advisors automate their processes to win and keep the best clients. John is the author of three books, including Built to Sell: Creating a Business That Can Thrive Without You, recognized by both Fortune and Inc. as one of the best business books of 2011. John also hosts the Built to Sell Radio podcast, voted the #2 podcast for entrepreneurs by Forbes. 

Dr. Jeremy Weisz is the CEO of Rise25. In addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.

Gen X has seen it all: the dot-com collapse, 9/11, the global financial crisis, soaring interest rates, and a worldwide pandemic. It’s no wonder they’ve earned the nickname The Skeptical Generation. 

Now in their prime exit window, Gen X owners aren’t chasing hype. They’re planning carefully, quietly, and they’re looking for advisors who understand their mindset.

In this info session featuring all new proprietary research and hosted by John Warrillow, best-selling author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business, you’ll discover:

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