Marketing to Small Business Owners: Q&A with Rob Walling

Join us for a special bonus session with Rob Walling, serial entrepreneur and founder of MicroConf, TinySeed, and the Startups for the Rest of Us podcast. Rob has built a dedicated audience of small business owners through his podcast, VC firm, and conference series—all tailored to the needs of bootstrapped founders. In this interactive Q&A, advisors will have the chance to ask Rob how he has successfully attracted and engaged a loyal small business audience. Get ready to gain actionable insights on reaching, resonating with, and converting small business owners into long-term clients.

By attending this session, you'll learn to:

• Craft a marketing message that resonates with small business owners.
• Build an engaged audience using Rob's methods across podcasts, events, and content.
• Leverage podcasting, newsletters, and other platforms to establish authority.
• Apply best practices for converting a content audience into clients.
• Use Rob’s insights on how small business owners make decisions and what influences them.
• Design a sustainable content strategy that attracts small business founders over the long term.
• Build credibility with small business owners, even if you're just starting out.